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Fashion Forward EPIC

As a global design destination that facilitates creativity through interaction, learning and collaboration one of d3’s key objectives is to drive the growth of the fashion industry by supporting local and regional designers. We feel a responsibility to our community to introduce collaborations and initiatives, which enable them to reach their full potential internationally, and importantly, on a commercial level.

October is a landmark month for d3. We have collaborated with Fashion Forward (FFWD) on a number of unique initiatives that are display how we are working with our community, brands and individuals to achieve our mission.

An example of these efforts is the EPIC initiative, which is an Empowerment Program through Industry Collaboration, facilitated by Samsung. Created in partnership with Fashion Forward and Dubai Design and Fashion Council EPIC seeks to catalyze the development of the Middle East’s fashion industry by extending its network to a global level by granting local designers access to new sources of funding, international media and a worldwide consumer.

EPIC invited Dubai-based designers to exhibit their work at Paris Fashion Week, consequently enabling them to directly reach a broader, more international audience. From September 30th – October 5th, a collective of designers travelled to Paris Fashion Week, including three d3 championed designers, KAGE, Rula Galayani and Bil Arabi, during which the designers showcased their work at Fashion Forward’s Showroom Space, meeting with international media, buyers and global brands.

Another way in which d3 encourages designers to reach their potential through EPIC is by offering practical tools that will enhance the brand for regional designers. Following the EPIC event in Paris, d3 supported the first EPIC workshop on the 6th of October titled: “Backstage Secrets: Perfecting your Runway Looks” targeted to Fashion Forward designers ahead of their runway shows during FFWD Spring/Summer 2017. The workshop was presented by senior make-up artists and hair experts such as Jihae Yun, Head Stylist at Bloomingdales, Natalie Kassis, Creative Director at Pastel Salons, L’ Oreal, and Vim Jochi, Senior Artist at MAC in addition to authoritative voices from the regions styling and publishing industries.

Fashion Forward is evolving by the year and d3 continues to be proud of its strategic partnership welcoming designers from all across the Middle East and North Africa and listening to what they need from their work environment in order to help them achieve the levels of recognition and commercial success they deserve.

From October 20th – 23rd 2016, 31 regional ready-to-wear and couture designers including 12 d3 creative business partners, as well as 14 accessory labels at The Showcase, will be showing at d3. Additionally, Spring/Summer season will see new talent collaborations making their FFWD debut; a first for FFWD and a strategic step for the fashion platform. Moreover, d3’s popular Fashion Talks will take on a ‘back to basics’ theme this year aimed to give designers access to invaluable advice from international and regional industry professionals. Taking into consideration the current challenging retail climate, each talk will present essential elements that emerging design entrepreneurs require to empower and grow their businesses; from Sourcing, to Funding and Trend Forecasting, the talks will offer practical information to propel industry development.

Find out more FFWD S/S 2017 on their website d3Fashion Forward Website


Dubai Design District® is a member of TECOM Group.