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‘Project Runway Middle East’ debuts this month at d3

Update: Alaa Najd from Lebanon wins Season One of Project Runway Middle East’ on MBC4 and MBC Masr 2

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One of our objectives is to provide a platform for up and coming designers in the region to showcase their work. We are continuously collaborating with initiatives that are aimed towards supporting our local and regional talent so that they can reach their full potential globally, and thus our premier sponsorship of Project Runway Middle East is in perfect alignment with this vision. The show is the Arabic adaptation of ‘Project Runway’ – the hit international reality programme and competition dedicated to all things fashion, with the US-version presented by Heidi Klum.

Press Conference

Project Runway Middle East is a showcase the Arab world’s future stars of the fashion industry, and it arrives on MBC 4 and MBC MASR 2 screens this month. The debut season of this highly anticipated reality TV programme will see 15 contestants battle it out over 13 weeks, all with the number one goal of impressing a judging panel of industry luminaries with their designs, and reaching the grand finale. The global Lebanese designer Elie Saab will serve as head judge, along with Tunisian fashion icon Afef Jnifen and a third surprise guest judge every episode. Saudi Arabian creative expert Faris Al Shehri will mentor the participants every week, while Lebanese-Australian model and former Miss Australia Jessica Kahawaty will present the programme. We are extremely excited that the grand finale will be airing live from d3 in December.

A special launch event to celebrate the debut of Project Runway ME also took place at d3, which saw regional and international media plus special guests specially flown in for the event. Also appearing at the event was none other than Elie Saab who, despite being known for shying away from the limelight, took part in an exclusive panel moderated by Mazen Hayek, MBC Group’s Official Spokesman. Hayek concluded by thanking Dubai Design District (d3) for its support, saying that d3 is “the best destination for promoting and nurturing emerging local talent, and providing a creative hub for established international luxury and fashion brands.”

At d3, it is our responsibility to support designers by listening to what they need from their work environment and wider industry in order to help them achieve the levels of recognition and commercial success they deserve. This project mirrors exactly what we are trying to achieve and we look forward to supporting this project and enabling our fashion industry to flourish.

Dubai Design District® is a member of TECOM Group.